Branding / Environmental Graphics
Revival Flea & Hotel Royal
I had the pleasure of creating a logo for Revival Flea and window graphics for the Hotel Royal.
Website Revival Flea
Website Hotel Royal
Branding
The Story
Toledo Revival is the creation of Erin Claussen, an archaeologist who’s evolved into a preservationist and small real estate developer. She has always been drawn to old things and the stories that they tell—one in particular, a building known as Hotel Royal in Toledo’s Middlegrounds Neighborhood. Erin purchased the hotel in 2017 and founded Toledo Revival as the face of her consulting and real estate (re)development business and set to work on a plan to breathe life back into Hotel Royal.
During her patient and diligent work restoring the hotel, Erin collected an abundance of beautiful old things. So it was only natural that she would go on to create a shop to sell those remarkable goods discovered throughout her adventures into Toledo’s past.
Enter—Revival Flea, an online shop that brings tightly curated vintage goods to people who appreciate and love eccentricities. From its conception, the shop has given 10% of all sales plus a personal to match to meaningful charities in the name of a lost friend. The shop will soon find its home on the first floor of the newly revived Hotel Royal building at 337 Broadway St..
Logo Evolution
Visual inspiration was drawn from the past every step of the way; just like the vision for the buildings revival.
Existing Hotel Royal Signage
Heart Bomb
Hotel Royal crown icon was carried through on the heart bomb. This installation was intended to solidify Erin’s goal of revitalizing the building.
Heart Bomb Created by Mossing Studios
Toledo Revival Logo
Erin’s real estate development company offering heritage management consulting services.
The heart bomb shape and crown were carried through to represent Erin’s passion for her work and the progress that radiates through a city from a project like this.
Logo Designed by Jacob Parr
Revival Flea Logo
The Antique shop originally based online, now located on the street level of the Hotel Royal Building.
The starbursts from the Toledo Revival logo were carried through on the Revival Flea logo to symbolize the renewal of old becoming new—that revival is what antique hunting and historic building restoration is all about.
The script font was introduced to differentiate this brand from the others and give it a vintage feel.
Hotel Royal Logo
The Hotel Royal Logo is a revival of the previously existing signage that has been expanded upon for a modern, sophisticated website experience to help travelers and homesteaders alike.
Logo Designed by Electric Fun
Interior Photos from Hotel Royal Website—Starbursts, rustic textures and vintage opulence was carried throughout the interior design of the building.