Art Direction / Layout / Photoshoot
O-I Catalog
Everwild was hired by Owens-Illinois, the world’s leading glass container manufacturer, to establish a consistent library of lifestyle and product imagery for their extensive product lines. While with the company, I headed up the design and production of the Food and Non-Alcoholic Beverages Catalog. I worked with the client, my team and our photography partners to create the scenes for each product, sourcing shot locations, props and food items. Each image was carefully crafted to capture the beauty and functionality of glass to be used in the product catalog, environmental graphics, trade show booths, a touch screen application and other collateral materials.
Agency: Everwild
Photographer: Luettke Studio
Food Styling: Mary Velentin
The Catalog
Photography
The Process
This catalog required several beautiful images to be created using O-I glass bottles. In order to align the team on a vision, I sketched out each scene to share with the client, photographer and food stylist. This way, we could start to envision the props, bottles and contents needed for each scene and go into the shoot more prepared. Some sketches evolved throughout the shooting and styling process and some looked fairly similar. The results were stunning images that make you want to jump into the scene and take a bite.
